Heather Wagner Reed - President and Founder
Juice Consulting was founded by Heather Wagner Reed after 20 years of working in multiple facets of public relations and marketing for many globally recognized brands, organizations and artists.

She has worked with some of the industry’s most well known entities, from acting as the key day-to-day management and marketing contact for Beyoncé Knowles, to working with brands like Universal Music, Disneyland Paris, The Olympic Games, Red Bull and Coca-Cola.  Heather is inspired by brands with a global reach yet also loves projects closer to home that are local and unique.  Each project in itself is a personal passion.

Juice is a culmination of Heather’s life interests which include the industries of entertainment, music, visual arts, design, fashion, film, culture (both international and domestic) and luxury goods.  Her own hobbies as a music lover, art collector, follower of contemporary design and fashion, and being a general seeker of things that are new and “on the edge” have laid a foundation for her pursuit in the creative business world.  This is an area that Juice Consulting focuses on, but is not limited to.  The skill sets that exist within the company’s vibrant team can be applied to industries listed above and beyond.

Before starting Juice in early 2007, Heather was the Senior Product Manager for Texas born, ten-time Grammy winning artist Beyoncé, handling day-to-day management relating to her marketing, promotion, touring, fashion-line, films, endorsements and merchandizing, as well as other key areas of her career.  During her five years with Beyonce’s management company, Music World Entertainment, Heather also worked with the mega group Destiny’s Child, #1 charting artist Mario, American Idol’s RJ Helton, Swedish pop quartet Play, singer/actress Solange Knowles, 14-year-old rap artist J Xavier, and pop groups #1 Crush and Project Popstar, helping maximize each act’s marketing exposure both domestically and internationally.

Active in the community, Heather is a fifth year member of the Board of Governors for the Texas Chapter of The Recording Academy (the GRAMMY® association), currently serving as Secretary of the board and heading up the Membership Committee.  She is on the Advisory Board of Austin’s Grounded in Music organization and recently served on the host committee for Houston es Música, the Official Host Committee of the 9th Annual Latin GRAMMY® awards.

With a robust interest in the visual arts, Heather holds board seats on Glasstire.com (a visual arts online community), TALA (Texas Accountants and Lawyers for the Arts) and The Houston Arts Initiative. She has also served on the Chief Marketing Officer board of the American Marketing Association in Houston.

Prior to her time in Texas, Heather gained over five years of international marketing and PR experience in Europe. In 1997, she relocated to Amsterdam, The Netherlands and handled marketing campaigns that extended as far away as Asia and Africa. She also spent six months working in Paris, France.

During her time abroad, she served as International Exploitation Manager for Universal Music in The Netherlands, handling acts for Mercury Records. As the only American in a company of 125 Dutch record label employees, Heather was responsible for setting up and coordinating marketing for international releases around the world. Her artists included Israel’s famed NOA, jazz crooner Laura Fygi, rock artist Ellen ten Damme, classical crossover artist Petra Berger, and finally Herman van Veen and Jantje Smit, who are both platinum-selling artists in the German folk music arena.

Prior to Universal, the U.S. Ambassador to The Netherlands asked Heather to join a new company he was starting called SoundArtist.com. She then took the role as Marketing/Publicity Director for this Internet company that gave unsigned musicians and artists the chance for their music to be heard by record labels, publishers and producers around the world.

In her early days in Europe, Heather gained experience outside the music industry and led public relations and alumni efforts for The Netherlands’s top ranking MBA school, Nijenrode University. In her spare time she spearheaded the special events committee
for the Amsterdam American Business Club and became very active in the Dutch business community.

After obtaining a bachelors degree in Journalism from the University of Georgia, she was recruited by Atlanta’s premiere entertainment public relations agency The Headline Group. There she handled press for the Atlanta Rhythm Section (known for their hits “Imaginary Lover” and “So Into You”). She also worked with the renowned entertainment lawyer Joel Katz, Planet Hollywood, Head Tyrolia Mares, and the concert for the “150th Anniversary of Atlanta” featuring Usher and Gladys Knight.

With a passion for everything international, Heather dedicated four years of her career to heading up a volunteer recruitment committee for the 1996 Olympic Games. In 1995, she was selected as one of fifty Americans to participate in a six-month work exchange program with Disneyland Paris.  Starting her early career in college radio in 1991, she became the youngest Promotions Director ever at 90.5 FM, WUOG – Athens, at the University of Georgia. Throughout all of her years at UGA, she also served as a DJ of the jazz and local music shows, as well as lent her creative voice as a news anchor.

With years of experience in various sectors of the business world and beyond, Heather’s current goal is to make a huge impact on her clients’ careers by adding the “creative juice” it takes to make their brand an over-the-top success.  It is through Juice Consulting that Heather’s personal passion becomes business savvy – and this is what makes the company one that is driven for success and results.

Christine Pfeffer - Account Coordinator
Blending every moment of experience acquired during her diverse adventures in life and work, Christine Pfeffer brings a myriad of talents to the mix at Juice Consulting.

Christine’s remarkable media relations skills have made her beloved among the press far and wide.  Her creative writing talent is one of the company’s most valuable assets as she meticulously comes up with engaging content for our client roster time and time again. Christine supports Juice’s daily business operations in all areas, and works incredibly hard to be absolutely certain each account is handled with grace and authenticity, along with the tenacity and commitment to get the job done right.  The whole is only as good as the sum of its parts, and Christine takes her part very seriously in creating success for Juice and each of its clients.

During one of the company’s favorite projects, Red Bull Art of Can, Christine pulled from her vast and varied experiences and helped Juice produce one of the biggest gala events and media blitzes of that summer. The company went on to handle many other exciting projects including the publicity campaign with The Houston Symphony where they succeeded in helping attract more media attention than ever imagined. Christine was instrumental in achieving these results.

Although Christine’s formal education was in the field of math and information technology, a life altering career change encouraged the plunge into working within an industry that felt right inside: music and artistic creation.

In her early career, Christine began working for PACE Concerts which became SFX Entertainment and then Clear Channel Entertainment.  She worked under Louis Messina in the Touring Division which oversaw the production of the George Strait Country Music Festival where she worked with George Strait himself, Tim McGraw, Faith Hill, Kenny Chesney and the Dixie Chicks. During her tenure with Clear Channel Entertainment, she also worked in booking, marketing, sponsorship sales and production. Assisting with backstage production opened many doors for Christine, including the chance to assist the touring accountant for Madonna’s rehearsals during the Drowned World Tour and the Re-Invention World Tour.  Most recently, Christine held a position with Music World Entertainment as one of Mathew Knowles’s executive assistants where she had the pleasure of working with such timeless artists as Beyoncé and Solange Knowles, Kelly Rowland, Michelle Williams, Trin-i-tee 5:7, among others on the roster. Her first job within the realm of music was obtained through an internship position with the Aerial Theatre in the marketing department. 

During a short hiatus from the music industry, Christine explored the enchanting art of jewelry making.  She has worked meticulously at perfecting her craft and has been humbled by the overwhelming response of appreciation she has received through both the art itself and also stepping into the shoes of a technique instructor.  All the while, in the background of her career, she held a beloved position as “Girl on the Red Velvet Swing” at Houston’s legendary Old San Francisco Steakhouse for nearly eight years.  She was one of the last “Swing Girls” to entertain the audience before the restaurant was closed and sadly demolished.

In addition to her role at Juice Consulting, Christine enjoys precious time with her family and canine children, creating jewelry, and teaching yoga.


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