MEET THE TEAM
Heather Wagner Reed
Founder & CEO
Has spent 30+ years connecting people, ideas and culture, from helping launch Beyoncé’s solo career to building campaigns spanning music and entertainment, technology, and commercial space. Her sweet spot is building ecosystems and creating tipping points for “what’s next”. Today, her work ranges from rock stars to rocket fuel as Executive Producer of SPACE HOUSE at SXSW and a Co-Founder of the Space Workforce Incubator for Texas (SWIFT). She’s also an adjunct professor at Austin Community College, a 20+ year Recording Academy board member, a former European expat, a vintage booth vendor and an avid collector of next-level nerdy glasses …which she wears frequently. She started working at age 14 in her mom’s donut shop and still hasn’t figured out how to sit still.
Tyler Ostby
Senior Director
Tyler has been a pivotal player on the Juice team for a decade, so it’s safe to say he knows the drill. His experience spans everything from building events from the ground up to taking the stage at SXSW and engaging international audiences. He thrives on elevating big ideas and finding innovative ways to bring them to life, with a particular focus on tech, space, and government projects. When he’s not helping lead the Juice team, Tyler is an avid musician and dedicated supporter of AANHPI causes and initiatives. A UT graduate and member of The Recording Academy, he may be equally well known around the office for his cool sneakers and an eye for the latest streetwear. When things get hectic, Tyler is often the calm in the storm – coaching the team through the chaos and somehow making even the busiest days feel manageable.
Madison Snelling
Director of PR Services
This born-and-raised Texas gal loves transforming the way brands gain visibility and build meaningful connections within their communities. She’s been juicing it up at the agency for more than 12 years and proudly holds an OG status. Madison gravitates toward all things music, art, film, nonprofits, F&B, and anything fresh, cutting-edge, or new to the scene. She tackles campaigns like a bulldog – fitting for a University of Georgia alum (Go Dawgs!) – and loves nothing more than crafting a pitch that gets people talking. Her love of the music and entertainment world extends beyond the agency as a proud member of the Texas Chapter of the Recording Academy and the Women in Music Austin Chapter. When she’s off the clock, you’ll likely find her catching a concert, getting out in nature, or checking out one of Austin’s latest culinary destinations.
Sophie Niles
Senior Account Manager
An Austin-raised people-person and natural firebrand, Sophie brings equal parts energy and creativity to everything she does – along with a background in psychology, theater, film, and a deep-seated belief that ABBA is the greatest band of all time. A Bard College grad, she’s now in her fifth year with Juice, where she takes the lead on the agency’s film accounts and has found a natural home in event production. She’s built strong relationships with local filmmakers and festivals throughout Austin’s creative community, while bringing hands-on experience in red carpet management and experiential activations from government conferences to international events at SXSW. A film actress herself, she loves helping people connect, ideas take shape, and memorable experiences come to life.
Luis Hernandez
Account Coordinator
Juice’s newest recruit – a Public Relations student at the University of Texas at Austin and a multi-instrumentalist. Savant at social media and a whiz at coordinating a press campaign.
Jacqueline Mackey
Strategic Consultant
Born and raised Austinite proud of her 512 area code. Deeply rooted in the music and arts community with a degree in music business from Austin Community College and a background in marketing and web design. Loves to network and find out who knows who. Is a very involved and committed Recording Academy Texas Chapter member. In her free time she enjoys watching re-runs of The Office and spending time with her husband and two cats.