About Us

Bringing freshly-squeezed vitality to our clients since 2007

Here at Juice Consulting, our mantra is that we “add vitality to your campaign.” In reality, we do this and much, MUCH more. We are a full-service agency that’s here to make your brand the best thing since sliced bread. We are most known for our goal-driven campaigns that leave absolutely no stone unturned. Juice brings high-level PR, strategic marketing and branding concepts to your campaign, and specialize in creating an authentic buzz around what makes you unique and worthy of mass recognition. We are extremely results-oriented and love to work with actionable goals and hard deadlines to produce the greatest possible impact for you. Solid planning and execution is key to the success of your campaign.

We offer a very personal and committed approach to the clients we take on, are very selective, and ultimately very passionate about every single one of our projects. Our approach is to bring strategic and out-of-the-box ideas as added value to your brand, and our goal is to position you as THE TALK of the town, with a buzz in the community that can easily create a domino effect. We are also a strategic consulting agency that gets really “juiced up” and VERY deeply involved with you and your brand. We work on many cutting-edge projects in the creative domain, including everything from music, entertainment and the visual arts all the way to technology, startups, real estate, luxury goods, non-profits, education, health and wellness, and much more.

Juice Consulting was founded in 2007 in Houston, TX by PR and marketing veteran Heather Wagner Reed. Soon after, she opened her Austin office and what started out as a one woman consultancy, soon grew into building a state-wide team.

Prior to Juice, Heather served as Senior Product Manager for 22-time GRAMMY®-winning artist Beyoncé, handling her day-to-day management and global marketing coordination for five years, as well as management for many other artists under the Sanctuary Records / Music World Entertainment umbrella. Earlier in her career, Heather worked in Europe for companies such as Universal Music in The Netherlands, SoundArtist.com, ABN AMRO Bank, Nyenrode University (The Netherlands Business School) and Disneyland Paris, as well as entertainment PR firm The Headline Group in Atlanta. Heather’s background of working with the “best of the best” around the world helped in her understanding about how to build an unstoppable global brand. She continues to bring this broad-thinking approach to all of Juice’s clients today.

In 2017, in the wake of the company’s 10-year anniversary, Juice has expanded into a full-service agency that offers “new media” strategies and top-notch creative work (ie web, branding, and design) in addition to extensive traditional media and public relations work. With a newly expanded team, the company now offers creative direction, social media campaigns, web design and development, as well as branding, graphic design, and video production.

Juice is ready to take your brand to the next level. Get ready for the ride.

Our Team

Heather Wagner Reed

Heather Wagner Reed

Founder & CEO

Before launching Juice in 2007, served as the Queen B’s senior product manager for five years, worked with an international MBA program based in a 13th-Century Dutch castle, among other epic things. A top-notch polka dancer and a doting mom of two exuberant kids whose names both start with L. Started work at age 14 in her mom's donut shop - and hasn’t stopped "hustling" since.

Ty Richards

Ty Richards

Creative Director

Unicorn. A master in the dark arts of design, social media, video/music production, and all things web. Right-brained AND left-brained. Part rockstar, part nerd. Obsessed with sci-fi and vinyl records. 10,000 Facebook fans (and counting) and enjoys shooting music videos on the moon. Father of three lovely ladies.

Madison Snelling

Madison Snelling

Account Manager

Born and raised Texas gal. Been pitching media with Juice for the past few years and honed her early chops with English and creative writing studies at the University of Georgia. Manages accounts like it’s her job. Music fanatic and foodie. Self-proclaimed coffee and beer connoisseur. Also writes for MUD Magazine, so she knows a killer "pitch" when she sees one.

Amber LaFrance

Amber LaFrance

Account Manager

Juice veteran of 7+ years. A music-obsessed PR & Marketing guru who thrives off working with creatives. Collector of vintage concert tees. Raised on AC⚡DC and classic rock, but a ride or die boy band fan with a crush on Justin Timberlake 19 years in the making.

Christine Pfeffer

Christine Pfeffer

Digital Content Manager

Scrupulous editor and digital marketing coordinator. Enjoys contorting into pretzel-like shapes and applying the force to dissect the meaning of life. Organizing fiend with voracious appetite for fine-tuning the details. Dedicated Juice team member for the past 9 years.

Tyler Ostby

Tyler Ostby

Account Coordinator

Loves following PR trends, analyzing data and being very "social" on the web. Amateur guitarist by day, music-connoisseur by night. Probably owns too many Spider-Man-themed things. Has more photos of his dog on his phone than photos of friends.

Eric Radford

Eric Radford

PR Intern

A true blue getter-of-things-done. He attended the University of Redlands to study and play basketball. When headphones are not in his ears, he enjoys wondering how fresh fish make it to Austin. Most epic memory to date is his day trip to the Great Wall of China. Black Fret Junkie who you can often spot at local shows.