MEET THE TEAM
Heather Wagner Reed
Founder & CEO
Has spent 30+ years connecting people, ideas and culture, from helping launch Beyoncé’s solo career to building campaigns spanning music and entertainment, technology, and commercial space. Her sweet spot is building ecosystems and creating tipping points for “what’s next”. Today, her work ranges from rock stars to rocket fuel as Executive Producer of SPACE HOUSE at SXSW and a Co-Founder of the Space Workforce Incubator for Texas (SWIFT). She’s also an adjunct professor at Austin Community College, a 20+ year Recording Academy board member, a former European expat, a vintage booth vendor and an avid collector of next-level nerdy glasses …which she wears frequently. She started working at age 14 in her mom’s donut shop and still hasn’t figured out how to sit still.
Tyler Ostby
Senior Director
Loves following PR trends, analyzing data and being very “social” on the web. Amateur guitarist by day, music-connoisseur by night. Probably owns too many Spider-Man-themed things. Graduate in Public Relations from the University of Texas at Austin. Has more photos of his dog on his phone than photos of friends.
Madison Snelling
Director of PR Services
Sophie Niles
Senior Account Manager
A true people-person who grew up in Austin, but insists that ABBA is the greatest band of all time. Graduated Bard College in New York with a degree in Psychology and Theater. Currently a film actress in ATX with a passion for helping to create. All about crochet and Jane Austen after hours.
Luis Hernandez
Account Coordinator
Juice’s newest recruit – a Public Relations student at the University of Texas at Austin and a multi-instrumentalist. Savant at social media and a whiz at coordinating a press campaign.
Jacqueline Mackey
Strategic Consultant
Born and raised Austinite proud of her 512 area code. Deeply rooted in the music and arts community with a degree in music business from Austin Community College and a background in marketing and web design. Loves to network and find out who knows who. Is a very involved and committed Recording Academy Texas Chapter member. In her free time she enjoys watching re-runs of The Office and spending time with her husband and two cats.
