Juice Consulting


Austin-based PR and marketing firm celebrates a decade of business with an expanded team, broader service offerings, new website and re-brand.

(AUSTIN, TEXAS – June 14, 2017) – Austin-based PR and marketing firm, Juice Consulting is thrilled to announce milestone developments in recognition of the company’s 10-year anniversary. Known for its work in creative sectors such as music, entertainment and the visual arts, in recent years Juice has also expanded into real estate, technology, health, education and luxury goods.

For the past decade, Juice has offered services in public relations, marketing, product management and artist consulting and will now be broadening its offerings into the realms of social media, graphic design, web development and video production. Founded in 2007 by Heather Wagner Reed in Houston, Juice has been a highly sought-after boutique PR and marketing company with a diverse client base located throughout the state and team members based in Austin, Houston and Dallas.

In celebration of its 10th anniversary, Juice Consulting has recently expanded its Austin-based team and launched a new brand, including a mobile-friendly website that highlights the company’s expanded service offerings and a blog featuring client news: www.juiceconsulting.com.

“I started this company based on a deep passion for the creative sector, and that will always be a foundation of what we do,” said Heather Wagner Reed, Founder and CEO. “It has given us the opportunity to work with some of the most talented and fascinating clientele, and has served as a real inspiration to us. Building on that base, we have more recently expanded our services into sectors such as real estate, tech, education, luxury goods and more. We want to stand with entrepreneurs and visionaries that are making changes in our community and the world. We are passionate about cutting-edge thought leaders – the creatives, brands and businesses that have a unique story to tell.”

“In working with Juice Consulting as my marketing and publicity company, I have found Heather and her staff to be conscientious, hard-working, and tenacious in helping to further my career and acquire the particular vehicles I desire to do so,” said Gloria Gaynor, GRAMMY-winning artist. “It has been a pleasant and most beneficial experience and I can honestly say Juice Consulting is the best company I have ever worked with in this capacity.”

“Heather and Juice have been with Black Fret since our inception and a driving force in our rapid growth,” said Colin Kendrick, Black Fret Founder. “Her team has helped us refine and push our message out to the world, saturated local media and securing us positioning in Forbes and the New York Times. We’re honored to include Juice as part of our team.”

For the past decade, Juice has been in demand for core services such as public relations, marketing, strategic consulting, product management, event planning, media buying/sponsorship, artist development and career planning. To accommodate a growing demand from clients, old and new, the company will add services in social media, graphic design, web development, as well as video and music production to the mix.

“The expansion of these new services allows us to offer clients more of a full-service agency approach,” said Heather Wagner Reed. “We want to bring vitality, energy, ideas, out-of-the-box thinking and creative stamina to everything we do. We try to be much more than an agency partner. We want to be an integral part of each client’s team and add value, passion and vigor in every possible way.”

“I could not be more proud or supportive of the work done by Heather and the Juice Consulting team,” said Brendon Anthony, Director of the Texas Music Office, Office of the Governor. “Their work on behalf of Texas artists both established or on the verge is second to none and helps make the Texas music industry landscape stronger every day.”

To serve the needs of a growing client base, Juice has recently expanded its Austin-based team. Ty Richards joins the team as Creative Director, bringing 15 years of experience in creative direction, social media campaigns, web design/development, as well as branding, graphic design, and video/music production. Madison Snelling has recently been promoted to Account Manager acting as day-to-day lead on PR campaigns. Also newly joining the team is Tyler Ostby as an Account
Coordinator. Amber LaFrance, who has been part of the Juice team for the past seven years, continues to serve as an Account Manager and is based in Dallas. Christine Pfeffer, who has been with the company for nine years, serves as Digital Content Manager and is based in Houston.

“I can’t begin to say how grateful I am for the team that has been with me for many years,” said Heather Wagner Reed. “Christine, Amber and more recently Madison have been an absolutely fundamental part of building Juice to what it is now. We wouldn’t be here today without their hard work and tenacity. I am just thrilled to welcome two amazing additions of Ty Richards and Tyler Ostby to the team.”

To coincide with the 10-year anniversary, the company has launched a new website and re-branded logo, which was designed and conceived by new team member Ty Richards. It’s mobile-friendly with a modern, minimal appearance and fresh artistic feel of the new company branding, as well as a new blog where Juice will feature its current client news.

“I am excited to see Ty’s vision come alive with our new website and brand,” said Heather Wagner Reed. “Ty is an incredible addition to our team, and his talents will support creative and digital needs of our client base as we enter our second decade in this ever-changing and exciting business. Our new website is a great example of his work and the future work we can do for our clients.”

In celebration of the milestone anniversary, and as a way to thank the community that has supported the company over the last decade, Juice is offering a limited number of PR packages this summer at a deeply discounted price for new clients who book their services by this July 15. To inquire about the discount packages, please email inquiries@juiceconsulting.com.


Juice Consulting’s mantra is “adding vitality to your campaign.” Best known for goal-driven campaigns that leave absolutely no stone unturned, Juice brings high-level PR, strategic marketing and branding concepts to its clients, specializing in creating authentic buzz around what makes them worthy of mass recognition and spotlighting what makes each unique. An extremely results-oriented team gives Juice the edge on reaching actionable goals and hard deadlines to produce the greatest possible impact.

Solid planning and execution are key. Juice’s client roster is carefully curated so a very personal, committed approach can be delivered. Bringing strategic and out-of-the-box ideas to each campaign adds remarkable value to every client’s brand. The goal is to position them as THE TALK of the town, with a buzz in the community that can easily create a domino effect. Cutting-edge projects in the creative domain are the company’s primary focus and include working with a wide
range of industries from music, entertainment and the visual arts to adding our signature creative edge to our work with technology, startups, real estate, luxury goods, nonprofits, education, health and wellness, and more.

Juice Consulting was founded in 2007 in Houston, Texas by PR and marketing veteran Heather Wagner Reed. Soon after, she opened her Austin office, and what started out as a one-woman consultancy soon became a statewide team. Prior to Juice, Heather served as Senior Product Manager for 22-time GRAMMY® winning artist Beyoncé, handling her day-to-day management and global marketing coordination for five years, as well as management for many other artists under the Sanctuary Records / Music World Entertainment umbrella.

Earlier in her career, Heather worked in Europe for companies such as Universal Music in The Netherlands, SoundArtist.com, ABN AMRO Bank, Nyenrode University (The Netherlands Business School) and Disneyland Paris, as well as entertainment PR firm The Headline Group in Atlanta. This laid a foundation for a globally-minded approach in all her work. Wagner Reed’s background of working with the “best of the best” around the world helped in her understanding about how to build an unstoppable global brand. She continues to bring this broad-thinking approach to all of Juice’s clients today.

In 2017, in celebration of the company’s 10-year anniversary, Juice has expanded into a full-service agency that offers “new media” strategies and top-notch creative work (i.e., social media, web, branding and design) in addition to extensive traditional public relations and marketing work. For more information, please see www.juiceconsulting.com.

Media Note:
For PR inquiries about Juice Consulting, or interview requests, please contact the team at Juice Consulting.

Madison Snelling

210 213 8934


Tyler Ostby

210 854 9119