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Austin Music Foundation Announces the Second Annual ‘Feel The Love’ Music Industry Expo at Emo’s on February 10

Feel the Love’ to feature local non-profits and support organizations for the Austin music industry; event is free and open to the public.

(AUSTIN, TEXAS – January 2016) – The Austin Music Foundation is thrilled to announce that “Feel the Love” is back for its second year. The popular expo is now an annual event for professionals in the Austin music industry, and attendance is free and open to the public. The expo will take place on Wednesday, Feb. 10 from 7 – 9 p.m. at Emo’s located at 2015 E. Riverside Dr. Austin Mayor Steve Adler will kick off the event with opening remarks and the evening will be hosted by Matt Reilly, Program Director of KUTX. “Feel the Love” is sponsored in part by the City of Austin Economic Development Department, Music & Entertainment Division. Participant registration is open to nonprofits and music support organizations only.

Interested organizations may apply here before Jan. 20. Participating nonprofits and music organizations will be announced shortly at

“We are excited to partner with Austin Music Foundation on the ‘Feel the Love’ Expo now in its second year, and we are encouraged by their continued efforts to meet the needs identified within the Austin Music Census,” said Don Pitts, Manager of the Economic Development Department’s Music & Entertainment Division.

“Last year the Expo provided an amazing forum for learning from and networking with others in the Austin Music Community and we look forward to building on the concept this year,” said Brad Stein, Austin Music Foundation President. “The event will be an opportunity to connect and learn about industry resources that are available in the Austin area.”

Other AMF News:

Austin Music Foundation partners with GigTown:
The Austin Music Foundation is proud to announce a new partnership with GigTown. GigTown is the first ever local music mobile app that creates a win-win-win for musicians, venues and fans. App users can discover songs and videos by local artists, see where they are playing next, and even book them for gigs at their own event or venue. By getting musicians more paid gigs, and getting more music fans out to those gigs, GigTown is supporting local music in unprecedented ways.

“I’ve consulted with bands for five years and the one topic they struggle most with is booking and easier ways for them to connect to venues and get more shows,” said Alex Vallejo, AMF Artists Relations Director. “This is why we couldn’t be more excited to work with Gigtown, whose app is ideal in helping artists, venues and fans connect with each other to put more money in everyone’s pockets.”

The app is free to download and free to sign up for artists. GigTown monetizes by charging a fee on gigs booked through the app, but in the longer-term plans to monetize the service by charging venues for promotional and booking services. In the meantime, marketing dollars are being spent directly on local artists as GigTown pays “tips for check-ins.”

“We’re beyond excited to partner with AMF,” said Andy Altman, Co-Founder of GigTown. “The fit came extremely naturally as we’re both doing everything we can to serve local musicians, and I really can’t wait for the Austin music community to see some of the cool stuff we’re cooking up together.”

Austin Music Foundation now accepting applications for Leaders in Austin Music program: The Austin Music Foundation will launch its fourth year of the Leaders in Austin Music program in the spring of 2016. This applicant-based program brings top-level music industry leadership effectiveness training for existing leaders in the Austin music community.

Austin Music Foundation launches brand new website:

Over the past year, the Austin Music Foundation has partnered with the design firm BMUSED Imaging to create a digital platform to help Austin musicians connect and grow like never before. In the coming month, AMF will unveil their brand new, completely redesigned website,, packed with tools to help musicians take careers to the next level.

“The new site is expected to help good musicians become great performers with long-lasting careers, and in half the time,” said David Bernard, lead designer at BMUSED Imaging. “The new site will also feature more information on where to find the best live local music, becoming a go-to resource for Austin music fans as well.”

“Austin Music Foundation saw tremendous growth in 2015 with the expansion of our programming, new strategic partnerships and increased brand awareness,” said Jennifer Dugas, AMF Programs Director. “Heading into the new year, we look forward to ushering in the next phase of expansion for AMF. The new website will be a game changer in terms of how we connect and engage with our audience and how our audience connects with the Austin music community.”

About the Austin Music Foundation:

Austin Music Foundation (AMF) is a nonprofit whose mission is to strengthen and connect the local music community with innovative programs that empower music professionals and music businesses within Austin’s creative economy. Austin Music Foundation offers free education specifically tailored to today’s music business climate. With expert panels, consultations, mentoring and mixers, AMF’s programs provide the necessary tools and opportunities to help the Austin music industry succeed. Since 2002, AMF has helped over 20,000 musicians and music industry professionals and remains committed to ensuring that Austin’s creative class and music industry thrive.

Press Note
For media inquiries or RSVPs to the “Feel the Love” Expo, please contact Juice Consulting:

Heather Wagner Reed

713 208 3891

Amber LaFrance

469 877 1533