From Tech and VR to Film and Music, ZORBA offers SXSW audiences a unique French vibe at SXSW 2017.
(AUSTIN, TEXAS – March 6, 2017) – French House (a collaboration between French Tech and French Waves) is thrilled to announce its return to SXSW with the French Waves showcase that will highlight cutting-edge French tech startups, original and innovative French virtual reality projects and films, and the hottest French electronic musicians.
Over the course of two days, Tuesday, March 14 and Wednesday, March 15, French House will be taking over the Palm Door on Sabine (located at 401 Sabine St., Austin, Texas 78701) to offer festival goers the opportunity to immerse themselves in the latest advancements in the fields of technology, music and moving image. Come experience the French vibe at SXSW! Please see below for more information on all French House showcases and events. All events are open to SXSW badge holders, media and those included on the VIP guest list.
On Tuesday, March 14, French House will host the French Waves official music showcase featuring an immersive visual and musical experience by two of the most promising and innovative producers emerging from the French electronic scene, Molécule and Jacques. The showcase is from 8 p.m. -2 a.m. at the Palm Door on Sabine. (*Media are invited to attend this event and may RSVP to the emails below.)
On Wednesday, March 15 French House will have the French Waves brunch where special speakers, Molécule, Jacques and Julian Starke, director of French Waves will guide audiences through a unique musical and visual trip into French electronic music.
They will discuss their viewpoints, experiences and anecdotes to share their vision of what French electronic music is today. The brunch is from 12 – 2 p.m. at the Palm Door on Sabine and is open to the public.
Lastly, Zorba and Miala will unveil the first images of Molécule’s upcoming album “Musique Polaire” on Wednesday, March 15 at the Musique Polaire meet-up drink. Held at the Palm Door on Sabine from 4-5 p.m. and open to the public, the event will be introduced by Molécule, Arnaud Meersseman (Miala) and Olivier Mardi (ZORBA).
From Jan. 27 to March 2, 2017, Romain Delahaye a.k.a. Molécule spent 34 nonstop days traveling over 4,986 nautical miles, 56-foot-high waves, carrying 200 kilos of music equipment and enduring 13-hour recording sessions to arrive at his latest musical project, “Musique Polaire.” Molécule left France to record an album in the extreme conditions of Greenland, isolated for more than a month to develop an unprecedented sound experience in the far north with a unique dogma: composing entirely in situ music in one of the most inhospitable regions on the planet. The album was co-published by Because Music and HEADBANGERS PUBLISHING.
In addition to “Musique Polaire” being an album, it is also a transmedia project featuring a medium length documentary, a VR exhibition, a web series and several clips and contents for social media platforms. The project is produced by ZORBA, in collaboration with Because Music, HEADBANGERS PUBLISHING and Miala.
About French Waves:
French Waves has made the history of French electronic music come alive through its documentary, web series, international tour and immersive website. Starting in the 1990s with the genre’s creation in Detroit and Chicago, followed by an exploration of rave culture and the French Tech movement, and ending with the very latest generation of electronic music, French Waves tells the story of a societal and generational phenomenon.
By featuring different perspectives from iconic artists, the project traces electronic music’s path through Generations X, Y and Z as it is passed down from those who were twenty in the 1990s to today’s digital natives. With an emphasis on dissemination, innovation, audacity, diversity and togetherness, French Waves’ approach is very much in keeping with the philosophy that has driven the electronic scene since the very beginning.
Zorba was founded in 2003 and employs 40 people in Paris and Shanghai. From 2003 to 2017, Olivier Mardi and Guillaume de la Boulaye have produced almost a thousand audiovisual and multimedia works for cinema, television and great international brands. They are also engaged in transmedia projects to create unique experiences. With the support of with Miala, French Tech, Unifrance, Institut Français, Sacem and Bureau Export.
To RSVP for any of the above events or for general media inquiries, please contact Juice Consulting:
Heather Wagner Reed
713 208 3891
210 213 8934