TEXAS WRITER JOE NICK PATOSKI TELLS HOW AUSTIN BECAME AUSTIN IN HIS NEW BOOK ‘AUSTIN TO ATX’ OUT THIS JANUARY

Patoski’s book profiles the ‘Hippies, Pickers, Slackers & Geeks who transformed the Capital of Texas’; book launches at the Austin Public Library with an evening with the author this Feb. 13 in conjunction with the Library Foundation
(AUSTIN, TEXAS – Jan. 4, 2019; source: Juice Consulting) – “Austin to ATX: The Hippies, Pickers, Slackers, and Geeks Who Transformed the Capital of Texas,” the tenth title by writer Joe Nick Patoski, hits the streets on Jan. 22, 2019. The release of the book, published by Texas A&M University Press, will be followed by the official book launch on Wednesday, Feb. 13 at the Austin Central Library at 710 W. Cesar Chavez St., as part of The Library Foundation’s AtCentral series, presented in partnership with BookPeople.The event will feature an in-depth discussion with the author led by Austin American-Statesman writer Michael Barnes, live music by Jon Dee Grahamfeaturing songs from different eras of Austin music and a book signing. Doors will open at 6:30 p.m. with a discussion kicking off at 7 p.m. This event is free and open to the public; to RSVP, please see here. For more information on Joe Nick Patoski, please see www.joenickp.com.
In his book, Patoski poses his questions to and about the artists of the city: What makes Austin Austin? How did it get so weird? Why is it called the People’s Republic of Austin? Who declared Austin the Live Music Capital of the World? And why do locals always tell you that you got here two years too late?
“‘Austin to ATX’ is a deep dive into alternative Austin through the lens of the outsiders, musicians, free thinkers, artists and entrepreneurs who shaped the city,” said Joe Nick Patoski. “Creatives, drawn by Austin’s counterculture and music scene in the 1970s, developed communities and institutions that have led to film, food and tech becoming cornerstones of the modern, forward-thinking city Austin is today.”
A eclectic mix of innovative outsiders are profiled in “Austin to ATX,” including Stephen Harrigan, Willie Nelson, Eddie Wilson, Rick Linklater, Shannon Sedwick, Richard Garriott, Patty Lang Fair, Liz Lambert, Clifford Antone, Steve Wertheimer, Aaron Franklin, Terry Lickona, Marcia Ball, Roland Swenson, Louis Black, Nancy Schafer, Robert Rodriguez, Elizabeth Avellan, Vince Hannemann, Cecilia Balli, John Mueller, Hugh Forrest, Heather Brunner and Joanna Wu.
These outsiders’ origin stories explain how the Armadillo World Headquarters provided the foundation for a music scene and a sound that resonates around the world; how hippie grocers grew their store called Whole Foods Market into the largest organic food retailer in the world; how Keep Austin Weird became an all-purpose catchphrase; how the idea of a music conference for people who couldn’t get inside the doors of the music industry turned into South By Southwest, the music, film, and technology confab that is the largest convention of alternative ideas on earth; how Austin City Limits persisted and became the longest running music series on television and the brand attached to the biggest annual music festival in the southwest; how two guys who just wanted to watch more movies started the Austin Film Society, the linchpin of an independent film community known as the anti-Hollywood; how a derelict motel on South Congress Avenue was revived and reborn and went on to articulate Austin Style; and how a food trailer turned Texas Barbecue into a global culinary staple and tourist attraction, and its young pit boss into a foodie superstar.
“These institutions inform Austin’s identity, locally and internationally,” said Patoski. “Each one was created by a core of people who were driven by ideas that were so cool and fun, they were willing to work for cheap or free – that’s the Alternative Austin Business Model. Money was hardly the object. It explains why Austin is first Texas city whose economy wasn’t built upon oil or other extractive natural resources, but on the creative mind.”
To preorder “Austin to ATX” at Book People, please see here. To preorder on Amazon, see here.
About Joe Nick Patoski:
Patoski writes about Texas and Texans. He has written biographies of Willie Nelson (“Willie Nelson: An Epic Life”), Selena (“Selena: Como La Flor”) and Stevie Ray Vaughan (“Caught in the Crossfire,” with Bill Crawford), and an 800-page history of Dallas and football, “The Dallas Cowboys: The Outrageous History of The Biggest, Loudest, Most Hated, Best Loved Football Team in America.” He has written books about the Texas mountains, the Texas coast and Big Bend National Park in collaboration with photographer Laurence Parent. He has also authored the books “Generations on the Land: A Conservation Legacy” and “Texas High School Football: More Than the Game,” based on the exhibit he curated at the Bob Bullock Texas State History Museum, and contributed essays to the books “Homegrown: Austin Music Posters 1967-1982,” “My Guitar Is My Camera” by Watt Casey, “Conjunto” by John Dyer, “The Rolling Stone Illustrated History of Rock and Roll,” and “Pickers and Poets.” In addition, Patoski has recorded oral histories of musical powerhouses B.B. King, the Blind Boys of Alabama’s Clarence Fountain, Memphis-based producer and musician Jim Dickinson and Tejano superstar Little Joe Hernandez for the book “My Soul Looks Back In Wonder,” and for the Library of Congress and AARP’s Voices of Civil Rights project. A staff writer for Texas Monthly magazine for 18 years, and a one-time reporter for the Austin American-Statesman, Patoski knows Austin intimately. His work resonates far beyond Texas, with bylines in publications such as the New York Times, National Geographic, National Public Radio Music, the Oxford American, TimeOut New York, Garden and Gun and No Depression magazines. A hardcore Texas music nut, he hosts the Texas Music Hour of Power on KRTS FM Marfa Saturdays from 7 – 9 p.m. CST. For more information please see www.joenickp.com.
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MEDIA NOTE:
For general press inquiries on Joe Nick Patoski, or to RSVP for media coverage of the Austin Public Library event on Feb. 13, please contact the team at Juice Consulting:
Heather Wagner Reed
713 208 3891
Madison Snelling
210 213 8934

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